5 Ways to Boost Your Brand Reputation by Generating More Customer Reviews
When it comes to your reputation as a brand, few things have as big of an impact than the opinion of your customers. In fact, consumers often make a purchasing decision based on customer reviews, which is why it’s in your best interest to generate as many positive online reviews as possible.
Doing so will not only help to build brand trust and loyalty, it can help to increase brand awareness as well. The following are five ways that you can generate more online reviews:
1. Ask for reviews
Simply asking your customers to leave a review is perfectly acceptable. You can ask customers who check out at your physical location and you can ask customers online. There are several ways that you can ask online. The easiest is to automate a thank you email that requests customers leave feedback that is sent out shortly after someone makes a purchase on your e-commerce page.
The two most important items they can do to help the review stick on Yelp are:
1. Check in at the location
2. Post of photo of themselves at your business along with their review
2. Submit listings to local directories
By submitting your business information to local directories, whether it’s Yelp, Angie’s List, Google My Business or some other directory, you provide a platform on which customers will be able to leave reviews on their own volition.
You probably won’t want to send customers to these directories to leave reviews because many of them, such as Yelp, have filters that filter out certain reviews.
However, established users may still want to leave reviews for your company on these sites — and they will certainly help if they are positive.
3. Make it easy to leave reviews
When asking for reviews, make sure that you make it easy for customers to do so. They’re doing you a favor, after all, which means you’ll want to make it as little of a hassle as possible.
Post instructions on your website on the different ways that customers can leave reviews as well as links, whether it’s to your Google My Business review page or your Facebook Business review page.
You should also include these links in your automated emails as well as in your regular email newsletters.
4. Respond to reviews
Responding to your reviews shows that you care about them. Responding to negative reviews can help to improve your reputation as well, especially if you are able to offer the reviewer a solution to whatever problem they may have had with your product or service.
However, don’t just respond to negative reviews, respond to positive reviews as well. Interacting with customers in such a way will make them appreciate you even more and will show people who are reading the reviews that you appreciate their positive feedback, which, in turn, can encourage more customers to write reviews.
5. Set up a review page on your site
Setting up a review page on your website is a great way to acknowledge the positive reviews that you’ve been given by your customers and to leverage your reviews to help build brand trust in new visitors to your site. A customer review page is also a great place to provide instructions on how to leave reviews.
One thing that you should avoid doing, no matter how tempting, is to offer incentives in exchange for reviews. First of all, you’re likely to get a positive review out of doing this, which isn’t the most ethical thing you can do. Secondly, don’t be surprised if it gets out that you do this, which can lead to poor PR.
You’ll lose a lot of the trust that you worked so hard to establish with consumers if they find out you’re basically paying for positive reviews. However, the previous five tips are perfectly ethical ways to generate more online customer reviews in order to boost your brand reputation.