WordPress SEO

WordPress Optimizing – We have extensive experience both at designing new websites in WordPress and in optimizing already existing sites. In both cases, the same toolbox of up-to-date SEO techniques is the key to ranking your site higher on Google and other search engines. The first thing we do is discuss your keywords. Keywords are the centerpiece of any successful SEO campaign, and we’ll work with you to develop a list based on what your customers are searching for and which audiences you want to target. With keywords in hand, the next step is to seed them around your site, both in the content and the site structure. We build new product and service pages for you, with content generated by our experienced in-house writers, based on the most high-quality keywords that will generate the best ROI for your business. Your customers should be able to land on your site and immediately find the services they need and how to contact you.

WordPress Technical Audit – WordPress SEO isn’t just about keywords. Sites that are polished, clean, and functional tend to get ranked higher by search engines. One of our first steps is to perform a technical audit on your site, addressing issues such as broken links, unintuitive URL structure, missing titles, meta descriptions, and alt-tags, unnecessary, duplicate, or low-quality pages, poor readability or functionality, and low-quality content that needs to be proofread or expanded. One of the key features of WordPress is its extensive library of free plugins that can bring functions such as call tracking, contact forms, virus protection, and SEO management to your site. Though many powerful plugins are available, it can be difficult for the WordPress novice to choose the right ones, set them up properly, and keep them updated. We take care of all the backend technical issues so you can focus on running your business.

WordPress Link Building – Another component of a successful SEO campaign is link building, both within and outside your site. Internal links strengthen your SEO by improving your site’s structure and making it easier to find information, while external links from trusted sites signal to Google that your site is high-quality and authoritative. Our link-building campaigns place content on platforms relevant to your business, such as industry journals and blogs. We also add your business’ information to online databases that disseminate it around the web, making it easy for customers to find you. We also address two of the key SEO metrics: site speed and mobile friendliness. Slow loading speeds deter customers, who are likely to grow frustrated with the experience and click away to a competitor’s site. Fast loading speeds not only make the customer’s experience smoother, but also contribute to your rankings by signaling that your site is technically polished.