To get the best out of travel SEO, you need to have a strong plan from the start and to implement the very best SEO strategies. Otherwise, you’re essentially throwing darts while blindfolded.
Travel, whether it is for business or pleasure, is an eye-opening and emotive experience. That is why it is crucial to tap into your potential customers’ emotional journeys. From there, you can attract more targeted traffic and leads by reaching out to those craving the travel experience.
We Can Rank For the Following Services
- Fitness Retreats
- Concierge Services
- Convention Industry
SEO strategies for travel websites can be overwhelming at times. However, there are certain basics that your site can’t afford to miss. Many travel businesses also have multiple locations or multiple destinations to market.
When Creating Your Strategy, Consider This
The first step to any vacation is a traveler who realizes that they need to get away. By targeting the right keywords, you can focus on appealing to any travelers who have not yet decided on a specific brand, destination, airline, or accommodation.
After the traveler has done their research, they are then ready to make their plan. At this point, you need to target keywords that reflect their intent to get recommendations, read reviews, compare prices, and find experiences.
Once they have a plan in mind, they are ready to book. Now you need to rely on your SEO to ensure travelers come to your site and find all the details they need.
Finally, they book their trip. They are now ready to explore. Travel brands have the opportunity to shine here by reaching out to help the traveler find local events, and provide information about attractions, landmarks, and restaurants.