When it comes to optimizing your website for SEO, there’s a lot more to it than just using SEO keywords to optimize your on-page content. Your SEO strategy needs to start from the ground up, which means that even your website has to be designed with SEO in mind. At Proactive, we will focus on the following website elements to ensure you have a strong, SEO-friendly foundation on which to work from:
Website Design Audit
Create a responsive website design
A website that is not responsive will have issues being displayed properly on smaller screens, such as smartphone screens or tablet screens. A responsive design ensures that users can view your website properly no matter how big their screen is. A responsive website design is also mobile-friendly, which is extremely important for mobile SEO. Google uses separate rankings for mobile SEO, which means that if you’re not mobile-friendly, your mobile ranking will suffer, making it more difficult to reach audiences using their mobile devices to surf the web.
Ensure your website is easy to navigate
Poor navigation will confuse and frustrate your visitors, which will be bad for SEO. If somebody follows a link to a page on your site and has no idea where to go next or how to find what they are looking for, they will just leave your site altogether. This will diminish the number of page views your site receives and can greatly damage your conversion rate. We will make sure that visitors can reach your home page, about page, contact page and more via a single click. This is usually accomplished by adding a navigation bar to the top of or on the left side of each page. Adding a search function to your site can also greatly enhance the ability to navigate it.
Ensure that your pages load quickly
Most visitors will give your page a few seconds to load. If it hasn’t loaded after a few seconds, there’s a good chance they will lose patience and leave your site. This will increase your bounce rate, which can ultimately hurt your page rankings. Furthermore, few visitors will be willing to explore your site beyond one or two pages if they load slowly. We will design your pages so that they will load quickly and we will perform regularly testing to ensure that no loading problems develop.
Create a sitemap
Creating a sitemap for your website will strengthen your SEO website design in several ways. First of all, a sitemap provides visitors with a trail of breadcrumbs, meaning that they can easily find pages that they’ve previously been on while exploring your site. Secondly, it makes it much easier for Google and other search engines to index your site. This is because a sitemap will inform search engine crawlers about any changes made to your site, thereby allowing it to be indexed quicker. This is especially beneficial if you’ve made changes that will improve your site’s SEO.