On-Page SEO

There are two main types of SEO optimization that you can do: off-page SEO and on-page SEO–both of which are very important. Off-page SEO refers to everything that goes into improving your SEO that occurs outside of your website, such as building backlinks. On-page SEO refers to the optimization of everything you can see on your website, such as the content that you post on each page as well as the HTML source code of each page.

Performing on-page SEO makes it easier for Google and other search engines to identify and classify the content on every page of your site, thereby improving the rankings of every page. At Proactive, we will comb through every single page of your website to ensure that all of your content is properly optimized with the use of high quality keywords (obtained through our thorough Proactive keyword research process) that are relevant to each page. The following are just a few of the on-page SEO tasks that we will perform:

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Optimizing URLs

Long, messy URLs are bad. People are much more likely to click on links that have short, simple to understand URLs. People are also much more likely to share links if the URLs are short. Nobody wants to send a link of a URL that’s a paragraph long and that’s filled with numbers and symbols because it looks like spam. We will optimize your URLs using relevant keywords for each page on your site. This will keep your URLs short and will make it obvious what each page is about.

Optimizing title tags

When search engine users perform a query using your keyword, the first thing they’ll look at is the titles of the results that show up. Making sure the keyword is used in your title tags ensures that people know that your content is relevant to their search.

Optimizing body content

Adding keywords where they make sense is more difficult than you might think. Too many keywords, and you’ll be penalized for “keyword stuffing.” We will make sure keywords are used sufficiently to strengthen your content, not hinder it.

Optimizing H1 and H2 tags

Using keywords in your H1 and H2 tags makes it easier for readers to glance over your content and get an idea of what it’s about. This improves the content’s readability, which is extremely important.

Optimizing anchor text

Using relevant keywords for the anchor text of your links helps inform readers about the content the link will take them to.

Optimizing images

Search engines cannot identify the content of the images you use, which is why the image ALT tags need to be properly optimized.

After we are done optimizing your website for on-page SEO, you’ll have a perfectly coded, SEO-friendly version of your website that will give you a big competitive edge when it comes to outranking your competitors.