There are two main types of SEO optimization that you can do: off-page SEO and on-page SEO–both of which are very important. Off-page SEO refers to everything that goes into improving your SEO that occurs outside of your website, such as building backlinks. On-page SEO refers to the optimization of everything you can see on your website, such as the content that you post on each page as well as the HTML source code of each page.
Performing on-page SEO makes it easier for Google and other search engines to identify and classify the content on every page of your site, thereby improving the rankings of every page. At Proactive, we will comb through every single page of your website to ensure that all of your content is properly optimized with the use of high quality keywords (obtained through our thorough Proactive keyword research process) that are relevant to each page. The following are just a few of the on-page SEO tasks that we will perform: